Our week ending 24 May...

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DATA STORYTELLING - WHY IT WORKS

Telling stories with data is an effective way to capture consumer attention and highlight a brand’s creativity and audience understanding. This article from GWI shares why data storytelling is so effective and has the power to instantly improve your chances of winning... the attention of busy audiences. We think there's legs in this type of approach as it can back up your story with proof points. The key is to weave in that all-important emotional connection - read here (2mins)

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CREATIVE INSPIRATION AT MILAN DESIGN WEEK

Milan Design Week 2024 was a whirlwind of creativity last month. We're so impressed with this year's designers who have explored the use of design, colour, texture and materials to produce the coolest installations - a feast for the senses for inspirational matter - read here (1mins)

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THE FUTURE HAS BECOME THE PRESENT

Artificial Intelligence has made the future become the present epitomised by the AI installation at Dubai's Arte Museum. The sheer joy on the lady's face as she adds her own art into the technology which then brings it to life. Truly immersive with infinite possibilities - watch here (1mins)

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IS IT ACTUALLY POSSIBLE TO HOLD BACK THE SAHARA?

Yes, by cultivating a Great Green Wall. Not only is it saving degraded land, feeding people, and recharging the water tables, it’s keeping young people in rural areas and building communities. Fabulous work all around. If more governments can start projects like this it could make a huge impact worldwide - watch here (1mins)

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We'd love to hear about any topics, challenges or insights you would like to see included in this weekly round-up. Do drop us a line here and we'll look to include in future issues.

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