Our week of 12 April...

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HOW LONG WOULD YOU WAIT FOR HEINZ?

‍We describe insights as being much like observational comedy - we recognise it instantly, we know it to be true, it's familiar and relatable and human.  And this ad from Heinz definitely made us go 'oh. yeah. I DO do that'. Let's hope we see it come to life in some other ways than just an ad - read here (1mins)

BOYCOTT FACIAL RECOGNITION WITH CLOTHING

‍We can't quite work out if this is cool or scary, or a bit like when VR left the gaming world and got shoved into every brand campaign. "That's cool, now what do I do with it?!" This clothing brand have designed AI clothing for data privacy; when wearing the clothes, facial recognition doesn't recognise you as human - read here (1mins)

WANT TO GET PEOPLE TO GIVE A SH*T?

‍Do you wish you could get the people in your life to actually care about the thing you want them to care about? Whether its getting your daughter to walk the dog or getting your team to take ownership at work, this TEDx talk will give you the key to getting people to give a sh*t. As a data scientist, Jessica leads groundbreaking research, strategy, and innovation to reshape the DNA of the Fortune 500. Her mission is to unleash the power of culture to inspire people and businesses to reach their full potential - watch here (6mins)

IMMERSIVE SPRING HAS ARRIVED

‍The National Trust has created a blossom experience – Nature’s Confetti – at London’s immersive entertainment space, Outernet which tells the story of blossom in 5 chapters. It also features an interactive element where visitors can use body movements to control the experience. As well as attracting on the spot donations, the National Trust is hoping to secure future nature fans. Research shows that if children and young people can engage with nature early in life, they grow up to care about the natural world and are more likely to take action to protect it - read here (1mins) or see it in motion in the Insta post here.

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We'd love to hear about any topics, challenges or insights you would like to see included in this weekly round-up. Do drop us a line here and we'll look to include in future issues.

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