How to empower a global workforce
HARNESS A PIVOTAL MOMENT IN GSK'S HISTORY, LAUNCHING A NEW BRAND DRIVEN BY A PURPOSE.
With bold ambitions for patients, GSK’s updated brand identity reflects its new purpose: to unite science, technology, and talent to make a difference in more people’s lives.
The ask was to create an event that brought the entire company together as one. Something much bigger, brighter and bolder than they had attempted before.
A UNIFIED GLOBAL EXPERIENCE TO UNITE AND INSPIRE A WORKFORCE OF 70,000.
Toucan created the content, and led and managed the entire production. An incredible 39,467 people were there, with 26,752 viewing online and 12,715 spread across 235 watching parties, making our event GSK’s largest ever global live broadcast.
OWNERSHIP COMES FROM ACTIVE PARTICIPATION, FROM A SENSE OF INVOLVEMENT, OF BEING ‘IN IT TOGETHER’
IMPACT
GSK’S LARGEST MOST AMBITIOUS LIVE BROADCAST DELIVERED ITS BEST EVER RESULTS
99%
Agree/strongly and agree they now have a good understanding of GSK’s purpose, strategy and culture.
85%
Attendees saying they felt motivated, energised & confident for the future, conveying a sense of pride and excitement about new GSK
434.2K
Views for CEO, Emma Walmsley ‘This is our time’ clip on LinkedIn, 96% above benchmarks.
39,400
GLOBAL AUDIENCE
26,700
VIRTUAL ATTENDEES
+163%
ATTENDENCE VS PREVIOUS EVENTS
WHAT OUR CLIENTS HAVE TO SAY REALLY DOES MEAN THE WORLD TO US.
VP, Global Internal Engagement
“A very tiny note to say an enormous thank you for wrapping your arms around our precious purpose and engagement activity. For treating it like it was yours just as much as ours. For the simply first class attitude you all continued to show from the word go, right up until and beyond ‘show day’. Your client service is exemplary. It was clear from every single one of you, that you all really cared about the outcome with us (not just for us).”
Communications Director, Global Commercial
“There was a steep learning curve about what being on a site was and the team pushed and challenged the local GSK team to do and think differently which was tricky for them at times (but needed) BUT most importantly, the Toucan team were adaptable, listened to feedback, supported and for everyone involved, it felt like a true team effort.”
Head, Internal Engagement, Global Campaigns, Comms & Govt Affairs
“This is what you need when you’re trying to get people moving #AheadTogether in the same direction. Your contributions made today’s event extraordinary and will pave the way for what’s possible when it comes to engaging our people in new and different ways from today onward.”
