How our stories illuminated complex ideas
Increase engagement among a global R&D workforce
GSK briefed us to design, develop and deliver an internal engagement campaign telling their stories of innovation in R&D, with the aim of increasing the sense of connection and teamwork among their global workforce.
Outstanding science starts with outstanding people
Humans look for points of connection. We want to be understood and to understand. Our route to engagement was a campaign designed to reveal the stories of the individuals behind GSKs most outstanding science discoveries, putting people at the heart of innovation stories to connect, unite and inspire.
Outstanding stories of personal innovation
We focused on telling the stories of the people behind the science which encouraged everyone at GSK to look at innovation in a new way. Now at brand level, the campaign continues to create content that people want to hear and share, in native formats and with impactful human angles, appealing to an ever broader audience in R&D and externally.
IMPACT
Outstanding people helped us achieve outstanding results
57k
LinkedIn accounted for 63% of all engagements. With an average reach of 57k
6.3k
Average reach on Instagram was 6.3K, which is higher than the benchmark 5.5K
3.6k
Engagement on Twitter this year is higher than engagement rate last year. With an average reach of (3.6K).
97,600
WORKPLACE VIEWS
12,000
LINKEDIN ENGAGEMENTS
+40%
INCREASE IN SOCIAL IMPRESSIONS VS BENCHMARK
WHAT OUR CLIENTS HAVE TO SAY REALLY DOES MEAN THE WORLD TO US.
VP, Global Internal Engagement
“The quality of this work is absolutely excellent. What is particularly strong (really really strong), is the authenticity and how you’ve made science understandable while not dumbing it down. Combined with with a very human approach to storytelling I’m seriously impressed.
Feel very proud of GSK and your storytelling work. LOVE your work. Huge thanks to you all and the Toucan team.”
Head of Culture and Engagement
“Thank you, very sincerely, for your partnership, flexibility (and good humor!) and unwavering commitment to excellence on this campaign. Not all agency partners show up the way that you do. You bring so much care and focus to your work – and it really shows. Thank you.”
Head of Content Planning and Editorial
“These films and the GSK stories are amazing BTW! Awesome work everyone, most especially, the storytellers.”
